Does your organization lack the motivation to understand users' point of view? Are your process maps or service blueprints internally focused, rather than user-centric? Are your recommendation reports data-rich but persuasion-poor? Customer journey maps might be just what you need. Come learn about this emerging tool, how it can be used in conjunction with other UX research methods, and how it can enable you to tell a compelling data story from users' perspective. Perhaps most importantly, come experience what it feels like to create a simple journey map via a hands-on activity.