Ken HertelWorld Vision
On Twitter: @KenHertel
What drives your users to take action? Learn to think in new ways about how human motivations drive user decisions no matter the context. In this 60-minute presentation, you will learn about how World Vision, a global Christian humanitarian non-profit organization, identified key motivational drivers for their most important fundraising product and applied those findings to multiple UX deliverables including personas, a major website redesign, an ecommerce redesign, and an advertising campaign. You will also learn how motivational drivers, once identified, can be used by the entire product development team to develop rich user experiences.