Julian HirstTobias & Tobias
On Twitter: @Tobias_Tobias
Improvisation & Innovation - Music Lessons for Designers
Acts of improvisation – or spontaneous creation – are sometimes also acts of innovation. And, occasionally, an act of innovation can change everything.
Business is beginning to see the real value in design, and in differentiation through innovation. Designers are invited to the table early to solve complex problems, uncover opportunities, conceptualise strategy, help achieve financial goals, make shareholders rich.
To preserve the ethos and influence of design in new environments, we must continue to draw inspiration from outside our community. This is how we will continue innovate in our own field, and help prevent the "professionalisation" of design.
With musicians on stage, we will illustrate stylistic and non-idiomatic improvisation in music, and explore the relationship with innovation and improvisation in design. And we’ll see that there are lessons to be learned from managing musicians through the creative process that can teach designers plenty about differentiation in our own field.
This is a new golden age for design. In business, where technology has dominated for decades, the balance of power is shifting. Lessons learned have thrown up new imperatives. The most exciting of these conversations explore new frontiers for business - empathy, design insight, disruptive innovation, big data, lean practice - and all point to the prize: human-centred business transformation. The vision is of a future that will be brilliantly designed rather than just cleverly engineered. Technology alone cannot deliver the experience. Who are the design leaders who will breathe life into this vision? Where will we find them? How will we recognize them? Which skills and qualities will define them? How will we motivate them? How will we partner with other professions? And how do we support them to find, foster and equip a global design elite that will rise up and play their role in changing the world?