Craig is a user experience professional with more than ten years of experience in design, management, and organizational strategy.
Before founding Awasu Design, Craig co-founded Bolt | Peters, a user experience research firm recently acquired by Facebook. Craig has worked with a variety of well-known companies including Hallmark, Time Warner, Restoration Hardware, PeopleSoft, Blue Shield, KQED, EMC/Documentum, and Wells Fargo.
In an earlier life, Craig co-founded a middle-school program in the San Francisco Bay Area and taught in Detroit and Minneapolis. He credits his passion for business facilitation and coaching to his teaching career. He speaks at conferences on how enterprises can enable their user experience personnel to be more effective and make greater impact.
Craig loves learning things, over-delivering, hiking, basketball, opening champagne bottles, dancing at weddings, whiskey, laughing at work, road trips, hot tubs, hitting a heavy bag, punching friends in the face (with boxing gloves on), dipping french fries in chocolate shakes, mentoring, being mentored, drawing, shoveling snow, contemplating running a marathon, and fixing things.