Andrew SchallSPARK Experience
On Twitter: andrewschall
Eye tracking is now more accessible to UX professionals than ever before. Recent advancements in technology have made eye tracking less expensive, much easier to use, and more accessible to industry professionals. Eye tracking now isn't just for big screen displays.
This tutorial will give attendees hands-on experience using an eye tracking setup designed to evaluate mobile devices. You will also understand what makes mobile eye tracking studies different from testing on larger displays and desktop experiences. Learn how to apply this new technology to evaluate mobile website, apps, and games. Attendees will leave with knowledge and experience on how to conduct user experience research on mobile devices.
This workshop is sold out.
Measuring emotional engagement is becoming an increasingly important aspect of interaction design. In order to truly measure the emotional impact that an experience is creating, UX researchers and designers need to have an understanding of methods that can accurately capture this information. Equally important to knowing what emotional responses are being created are ways to enhance or focus the emotional experience. A new branch of user experience research that includes physiological responses is on its way. This workshop will start a dialog on how these new tools can be applied to the UX field.
There are no position papers or prerequisites for this workshop.