Join us for breakfast in the Plaza Suite Foyer
Inside the UX Studio with Lifetime Achievement Award Winner (for 2014)
Let's kick off this conference in style!
I'm afraid I still don't understand, sir. Commander William Riker of the Starship Enterprise. We have a saboteur aboard. Then maybe you should consider this: if anything happens to them, Starfleet is going to want a full investigation. Captain, why are we out here chasing comets? I am your worst nightmare! I guess it's better to be lucky than good. How long can two people talk about nothing? I can't. As much as I care about you, my first duty is to the ship. And blowing into maximum warp speed, you appeared for an instant to be in two places at once. Yesterday I did not know how to eat gagh. Sorry, Data. When has justice ever been as simple as a rule book? They were just sucked into space. Ensign Babyface!
This break is sponsored by Yahoo.
Improvisation & Innovation - Music Lessons for Designers
Acts of improvisation – or spontaneous creation – are sometimes also acts of innovation. And, occasionally, an act of innovation can change everything.
Business is beginning to see the real value in design, and in differentiation through innovation. Designers are invited to the table early to solve complex problems, uncover opportunities, conceptualise strategy, help achieve financial goals, make shareholders rich.
To preserve the ethos and influence of design in new environments, we must continue to draw inspiration from outside our community. This is how we will continue innovate in our own field, and help prevent the "professionalisation" of design.
With musicians on stage, we will illustrate stylistic and non-idiomatic improvisation in music, and explore the relationship with innovation and improvisation in design. And we’ll see that there are lessons to be learned from managing musicians through the creative process that can teach designers plenty about differentiation in our own field.
Join us for the final reception of the conference. Enjoy a cocktail and some good conversation about your favorite UXPA moments of the week.