Caroline JarrettEffortmark Ltd
On Twitter: @cjforms
We can find out whether someone has visited a web site by using analytics. We can find out whether they got to the end of a transaction by site tracking. But if we want to ask why (motivation), or whether that person considers that the visit was successful (satisfaction) then we have to ask them.
Welcome to the world of surveys.
A survey can be a little question at the end of a web page, or part of a usability test, or a research technique in its own right: a flexible tool.
Why are surveys so easy to do, but so hard to do well?
This deep dive into the world of surveys is aimed at advanced user experience practitioners who want to draw on key topics from survey methodology and psychology to create better surveys.
In this practical 3-hour session, we’ll dive into better questions and better survey processes.
Expect to be challenged.
Previous attendee feedback for Caroline Jarrett:
"I walked out with so many ideas & tips that I can put into use next week. Engaging, inspiring, useful, & fun!"
"Well-delivered, with lots of good information."
"Caroline always brings fun presentations to the converence, and I always learn something from her."
"Engaging and informative -- Caroline is the best!"
"Fact-filled, lots of useful tips and examples, engaging speaker."
"Good rapport with audience. Useful information. Slides had quick, useful takeaways."
"Great stuff. Excellent content presented thoughtfully and appealingly."
"Great talk. Want more."
"I enjoyed the examples and Caroline's sense of humor."
GOV.UK, the web site created by the UK Government Digital Service, has attracted attention world-wide for its innovative user-centred and Agile approach to Government. Come to this session to learn about service design in government.