On Twitter: @jasonmesut
Bridging the gap between Industrial and Interaction Design to develop better products and services for the physical-digital age.
In a future where digital services and physical products come together, it seems like the tech community is having the greatest influence on our world. In some ways, this is great, but we seem to have forgotten those designers with the talent for crafting physical forms that can fit into our hands, our homes and our lives. For a future Internet of Things we need to better engage Industrial Designers in what we do. This talk will explore how we do that, from connecting between the two fields, calibrating individuals and teams, and collaborating towards a common purpose. Attendees should attend this session to get a better understanding of the needs and value offer of Industrial Design for a future of connected devices, and to find ways to work better alongside Industrial Designers.
Storytelling is a hot topic in design and user experience right now, but despite cliched references to hero journey story arcs, there is very little to simply sum up the way that designers and user experience consultants can structure narratives and their communications to engage and connect with a range of audiences. We were commissioned last year to help guide a large consumer electronics company to develop a storytelling framework for them, and have been developing related frameworks to feed into this work and also off the back of this work. If you're interested in learning to better engage and connect with your clients, users, or colleagues through storytelling, this poster will be a useful guide to support you in your quest.