Win User Loyalty by Targeting Logic AND Emotion

Emotions are arguably the most powerful motivator for humans and yet most projects lack an implicit strategy to target emotions. This talk will present insight on how and why to use emotion as a strategic target for UX design. It will cover the 4 Stages of Accomplishing Goals, the factors that affect how strongly we feel about an experience, what causes us to focus more on the positive or negative aspects of an experience, what stops us dead in our tracks, and how to create an experience that satisfies both the logical and emotional parts of our brain.