Which First, Qual or Quant? Designing Multiple-Method User Research Programs

This Poster Discussion will enable experienced practitioners to share what they have learned from planning and executing iterative user research programs using both qualitative and quantitative methods. WeÕll explore what kinds of research questions are best suited for qualitative studies and for quantitative studies. From telling their own stories and hearing others, attendees will understand the benefits and shortcomings of beginning a user research initiative with each approach. Attendees will leave with new ideas to improve and enhance the user research programs at their own organizations.