Storytelling for design - structuring narratives to connect to your audience

Storytelling is a hot topic in design and user experience right now, but despite cliched references to hero journey story arcs, there is very little to simply sum up the way that designers and user experience consultants can structure narratives and their communications to engage and connect with a range of audiences. We were commissioned last year to help guide a large consumer electronics company to develop a storytelling framework for them, and have been developing related frameworks to feed into this work and also off the back of this work. If you're interested in learning to better engage and connect with your clients, users, or colleagues through storytelling, this poster will be a useful guide to support you in your quest.