Quantify your concept: Combining market research and UX survey methods to evaluate concepts

A key tool in the design process for UX professionals is concept testing. Traditionally, concepts for new products or design approaches are tested qualitatively by showing potential users visual sketches or wireframes during an interview session. While this approach can generate rich information about individual reactions to the concept, it is difficult to extrapolate to understand reactions from a larger potential user base. This poster will outline the methods we have used to enhance concept evaluation by including quantitative user reaction surveys that combine UX and market research techniques, as well as describe how this methodology can motivate further concept development.