Immersion: Using Emotional Design to Create Awesome Customer Experiences

Ever wonder where MailChimp’s iconic Freddie Von Chimpenheimer IV originated? Or why Disney queues are so lushly detail-heavy and part of the attraction?

In this interactive session you’ll get a lot of hands-on experience to understand first-hand the mechanics behind imagining a holistic, end-to-end experience for customers. This isn’t your standard conference or education program – there’s no PowerPoint! (Really.) You’ll walk away equipped with the tools and strategic thinking needed to develop and optimize a customer’s entire experience with a product. ProTip: bring your jacket. We're getting out of the building!