Eye tracking is now more accessible to UX professionals than ever before. Recent advancements in technology have made eye tracking less expensive, much easier to use, and more accessible to industry professionals. Eye tracking now isn't just for big screen displays.
This tutorial will give attendees hands-on experience using an eye tracking setup designed to evaluate mobile devices. You will also understand what makes mobile eye tracking studies different from testing on larger displays and desktop experiences. Learn how to apply this new technology to evaluate mobile website, apps, and games. Attendees will leave with knowledge and experience on how to conduct user experience research on mobile devices.