Designing for trust, confidence, AND persuasion

Do you have an app, site, feature, or service that you think is well designed and solves real problems, but people aren't using it? It could be that users simply don't trust it or lack confidence using it. Trust is a relationship that products must earn with users and confidence is a user’s emotional assessment in their understanding of a product. Too often we take user’s trust and confidence for granted when making design decisions. We shouldn't—if users don't trust your product then little else matters.

In this presentation, you will learn how to design for trust, confidence, and persuasion, with design principles and many examples.