Designers Assemble!

This is a new golden age for design. In business, where technology has dominated for decades, the balance of power is shifting. Lessons learned have thrown up new imperatives. The most exciting of these conversations explore new frontiers for business - empathy, design insight, disruptive innovation, big data, lean practice - and all point to the prize: human-centred business transformation. The vision is of a future that will be brilliantly designed rather than just cleverly engineered. Technology alone cannot deliver the experience. Who are the design leaders who will breathe life into this vision? Where will we find them? How will we recognize them? Which skills and qualities will define them? How will we motivate them? How will we partner with other professions? And how do we support them to find, foster and equip a global design elite that will rise up and play their role in changing the world?