Bridging the Physical-Digital Divide

Bridging the gap between Industrial and Interaction Design to develop better products and services for the physical-digital age.

In a future where digital services and physical products come together, it seems like the tech community is having the greatest influence on our world. In some ways, this is great, but we seem to have forgotten those designers with the talent for crafting physical forms that can fit into our hands, our homes and our lives. For a future Internet of Things we need to better engage Industrial Designers in what we do. This talk will explore how we do that, from connecting between the two fields, calibrating individuals and teams, and collaborating towards a common purpose. Attendees should attend this session to get a better understanding of the needs and value offer of Industrial Design for a future of connected devices, and to find ways to work better alongside Industrial Designers.